For many Canadians, financial planning and managing an investment portfolio are scary concepts that are too complicated and best left to ‘professionals’. Many people don’t want to talk about it all.

Unfortunately, the Canadian personal finance industry is dominated by the big banks and other for-profit financial institutions, who employ thousands of financial ‘advisors’ to ostensibly help you with these complex issues. In reality however, many act primarily as sales representatives and push their own products and/or make commissions at your expense.

This website exists to help you better understand the world of investing, take away some practical tips and hopefully make better decisions for a sustainable financial future. Being a good steward can be easier than you think!